Growth Engine Sprint — standardised B2B sales playbook

## Context

From the Salix intake meeting (2026-03-26), a repeatable B2B sales formula emerged. We call it the **Growth Engine Sprint**.

## The Formula

Every SME (€500K-€5M revenue) spending on digital marketing has fragmented data across Meta, Google, CRM, website. Nobody has the full picture. NimsForest coordinates all channels toward one goal.

## The Two-Sided Approach

### Side 1: NimsForest's own Nectar runs the sales flow
- Prospect intake becomes an artefact inside our own organisation
- Nectar produces the business case paper as output
- Every prospect goes through the same flow, forest gets smarter at selling
- Sales playbook lives in Organise under customer-value-chain/sales/processes/

### Side 2: Pre-seed a forest for the prospect BEFORE they sign
- Instead of sending a document, send a link: prospect.mynimsforest.com
- Organisation already mapped, nims already thinking about their challenge
- Placeholder connections ready to plug in
- The pre-seeded forest IS the business case

## The Offer — €5,000

| Component | Detail |
|-----------|--------|
| Annual NimsForest license | Platform, nims 24/7, ceremonies, overnight self-learning |
| 4-week sprint | Connect data sources, configure nims, front-loaded consultancy |
| Pre-seeded forest | Organisation mapped, nims introduced, ready to connect |

After sprint: ongoing annual license (€990/year or €99/month).

## The 4-Week Sprint

- **Week 1**: Connect data sources (read mode), map humans to nims
- **Week 2**: Nudge analyses personas, campaigns, content, cross-channel patterns
- **Week 3**: Actionable recommendations — content strategy, targeting, consultant briefs, budget allocation
- **Week 4**: Autonomise — ceremonies running, nims self-learning, handover

## Deliverables for the customer

1. Better content strategy — which messaging drives qualified leads
2. Better personas — data-driven from actual CRM + ad data
3. Consultant alignment briefs — concrete instructions for their Meta/Google/content consultants
4. Campaign optimisation — seasonality, channel mix, budget allocation
5. Ongoing autonomous coordination — the forest keeps learning

## Expansion playbook

1. Read → Write (sprint 2: create campaigns directly)
2. Marketing → Operations (room management, booking, etc.)
3. Internal → External (sell to their agencies)
4. Scale (more locations, more budget)

## Content to create in Organise

- growth-engine-sprint-playbook.md
- prospect-intake-template.md
- Per-prospect intake documents