Issues / #78
Salux prospect — Growth Engine Sprint POC
proposed
feature
Priority: critical
Project: nimsforest2
Reporter: cederik
26 Mar 2026 16:12
Description
## Prospect: Salix
**Contact**: Luc Robijns (co-owner with Andy)
**Business**: Luxury addiction/mental health clinic, castle in Kerstbeek
**Capacity**: 10 rooms, ~100 clients/year
**Current spend**: ~€2-3K/month on Meta + Google campaigns, plus 2 external consultants
**Website**: Squarespace
**CRM**: Monday.com
## Acute pain
More qualified leads. Current funnel:
- 4 new leads
- 17 hot leads
- 74 cold leads
- 175 unqualified leads
- 17 closed
Too many unqualified leads. Want to reach ~100 clients/year with 10 rooms consistently full.
## Data sources to connect
1. Meta Ads (note: addiction content triggers privacy restrictions, some profile data anonymised)
2. Google Ads (profile data available here)
3. Monday.com CRM (has names — data privacy concern for mental health patients)
4. Squarespace website analytics
## Key concerns
- **Data privacy**: Addiction/mental health data is sensitive. Must guarantee no PII leaks. Deterministic data extraction — program exactly what comes in. Personas work on aggregate profiles, not individual names.
- **Partner buy-in**: Luc is the believer, Andy needs to see concrete results. No concept meetings — show a working thing.
- **Budget**: €4-5K is manageable for a pilot. Discussed: 3x €999 sprint + annual license.
## The approach
1. Pre-seed a Salix forest (salix.mynimsforest.com) before the follow-up meeting
2. Send Luc a 1-2 page business case paper (no pricing) + link to the pre-seeded forest
3. 4-week Growth Engine Sprint focused on qualified leads
## Expansion potential (Luc's own words)
- If POC works, Luc sells it to AdSocial (their social media agency) for ALL their clients
- Once growth engine is predictable, they buy a second castle
- €1.4B comparable exit in similar industry (30 clinics)
## Timeline
- Monday March 30: Deliver business case paper + pre-seeded forest link
- Tuesday March 31: Luc reads
- Wednesday April 1 at 11:00: Follow-up meeting to close
- April: Start 4-week sprint
## Luc's feedback on positioning
- Use British English (organisation with S) — more European positioning
- Lean into European trust/quality over American tech branding
- Consider Mistral as European AI option to offer
**Contact**: Luc Robijns (co-owner with Andy)
**Business**: Luxury addiction/mental health clinic, castle in Kerstbeek
**Capacity**: 10 rooms, ~100 clients/year
**Current spend**: ~€2-3K/month on Meta + Google campaigns, plus 2 external consultants
**Website**: Squarespace
**CRM**: Monday.com
## Acute pain
More qualified leads. Current funnel:
- 4 new leads
- 17 hot leads
- 74 cold leads
- 175 unqualified leads
- 17 closed
Too many unqualified leads. Want to reach ~100 clients/year with 10 rooms consistently full.
## Data sources to connect
1. Meta Ads (note: addiction content triggers privacy restrictions, some profile data anonymised)
2. Google Ads (profile data available here)
3. Monday.com CRM (has names — data privacy concern for mental health patients)
4. Squarespace website analytics
## Key concerns
- **Data privacy**: Addiction/mental health data is sensitive. Must guarantee no PII leaks. Deterministic data extraction — program exactly what comes in. Personas work on aggregate profiles, not individual names.
- **Partner buy-in**: Luc is the believer, Andy needs to see concrete results. No concept meetings — show a working thing.
- **Budget**: €4-5K is manageable for a pilot. Discussed: 3x €999 sprint + annual license.
## The approach
1. Pre-seed a Salix forest (salix.mynimsforest.com) before the follow-up meeting
2. Send Luc a 1-2 page business case paper (no pricing) + link to the pre-seeded forest
3. 4-week Growth Engine Sprint focused on qualified leads
## Expansion potential (Luc's own words)
- If POC works, Luc sells it to AdSocial (their social media agency) for ALL their clients
- Once growth engine is predictable, they buy a second castle
- €1.4B comparable exit in similar industry (30 clinics)
## Timeline
- Monday March 30: Deliver business case paper + pre-seeded forest link
- Tuesday March 31: Luc reads
- Wednesday April 1 at 11:00: Follow-up meeting to close
- April: Start 4-week sprint
## Luc's feedback on positioning
- Use British English (organisation with S) — more European positioning
- Lean into European trust/quality over American tech branding
- Consider Mistral as European AI option to offer
Comments (1)
nebula
26 Mar 2026 16:16
Grooming: set priority to critical
Nebula's reasoning: This is the first live prospect with a hard deadline — business case paper due March 30, closing meeting April 1. All three connector issues (#79, #80, #81) are dependencies. This is the driving force behind the entire Growth Engine Sprint initiative and must be prioritised above the supporting issues.
Nebula's reasoning: This is the first live prospect with a hard deadline — business case paper due March 30, closing meeting April 1. All three connector issues (#79, #80, #81) are dependencies. This is the driving force behind the entire Growth Engine Sprint initiative and must be prioritised above the supporting issues.